you almost expected to hear john cougar mellencamp's old songs that we used to sing at farm aid concerts is what i was thinking as i was watching. >> was there a political message there at all, do you think, karen? >> i do, actually. as it was playing, sort of thinking there is a slice of america that we're losing. i mean, you talked than, frankly, just before this segment. and there are very real reasons why family farmers and small farmers are struggling in this country. and, you know, there were beautiful images and things we should be very proud of in terms of the american ethic of hard work and all of that. and yet we're not taking care of those values and not cherishing those values and doing the things we can to preserve that in the ways that i think we could be. >> jonathan, what about the ad? the mayors against illegal guns took out. effective? your thoughts. >> yeah, i think it was effective. you know, this is a long twilight struggle, as jfk said about the cold war. this issue is not going to be resolved soon. it's not just about whether there is an assault weapons ban, whethe